HAPPY VICTIMS, YOU ARE WHAT YOU BUY

KIDAORE HŌJŌKI - KYOICHI TSUZUKI

Anna Sui

In 2008, Kyoichi Tsuzuki documented the fashion brand addiction of young japanese collectors. Through HAPPY VICTIMS, he gives us an insight into their collection, and interior. By putting an interview next to each photograph, he also brings us some explanations about their behavior.

"People find my photos of fashion victims interesting because such top-of-the-line items coexist with their less-than-fabulous everyday lifestyles, all very matter-of-factly. To see top people surrounded top goods by might make people jealous, while the lowest of the low scraping the very bottom of the barrel is merely painful to look at. But when things mix that normally don’t go belong together, now that’s the stuff of excitement and inspiration."